To cope with the increasing resource throughput in society it is essential that products and services are designed so that they both enable circular resource flows and are attractive to people. In order to develop such circular offers, the current discussion on circularity based on a business and production perspective needs to be complemented with a more user-centric perspective.
USE2USE – A NEW VIEW ON PRODUCT CIRCULARITY
A user perspective can re-frame the current life-cycle based narrative on product circularity to a narrative that addresses use-to-use scenarios and consumption in a wider sense. We call it Use2Use.
USE2USE PUTS PEOPLE AND THEIR ACTIVITIES AT THE CENTRE
It can be used for gaining insight into people’s preconditions, consumption activities, and possibilities for shifting from linear to more circular paths of consumption.
USE2USE SUPPORTS EXPLORATION OF DESIGN OPPORTUNITIES
Such a user perspective can be used for exploring new design opportunities from a consumption and user point of view, both in regard to product and service design.