Research projects

The Use2Use thinking has emerged as the result of an explorative process encompassing several research projects and studies conducted over the course of many years:

Design for Circular Consumption (starts April 1 2020): this research project will explore the usefulness and value of the Use2Use Design Toolkit. The project is funded by Familjen Kamprads stiftelse and five partner companies will be engaged in the project: CEVT, Nilson Group, Valtech, Yovinn and EmmaMalena.

Consumption in the Neighbourhood 2030 (2020-ongoing): this research project will investigate how local players can support sustainable consumption in four smaller towns in the west of Sweden. The project is funded by Västra Götalandsregionen and is led by Science Park Borås.

Design for Use2Use (2019): in this pilot project we will start up new collaborations with companies that want to activate their Use2Use thinking. As part of this work, we will conduct pilot workshops with three companies to try out our newly developed tools.

A User Perspective on Product Life-Cycles (2016-2019): this research project focused on exploring design implications that results from applying a user-perspective rather than a life-cycle perspective when exploring opportunities to support product circularity. Furthermore, the project aimed to contribute new methods and tools that support designers in developing new products and services fit for circular consumption processes. The project was funded by the Kamprad Family Foundation and carried out in collaboration with Transformator Design and Hultafors Group.

Cirkulera Mera! (2018-2019): this study (Circulate!) aimed to provide insight into what activities and practicalities different circular paths of consumption entail for people in everyday life. The study was carried out in collaboration with Peder Skrivares skola, an upper secondary school in Sweden.

Kravhantering vid framtagning av funktionsprodukter (2006-2007): this research project (Managing requirements when developing functional sales) aimed at investigating fuctional sales from a consumer perspective. Three empirical studies were conducted to gain insight into consumer requirements and consumer acceptance of product-service systems. Findings show that product-service systems affect consumers through practical implications for the activities they engage in. Two factors, “impact on everyday life” and “uncertainties” related to anticipating consequences were repeatedly brought up by participants and highlight the importance of including iterative studies with consumers during development processes.