Research team

The Use2Use mindset and the Use2Use Design Toolkit are the results of an explorative and iterative research process that was initiated by Anneli Selvefors and Sara Renström in 2013. Since then, a number of researchers, industry representatives and students have contributed to the underlying ideas, the identified design strategies, and the developed toolkit. The key researchers that were involved in designing and testing the toolkit are Anneli Selvefors and Oskar Rexfelt. Today, we are a group of researchers from Chalmers University of Technology and RISE that work with user-centered circular design.

Want to learn more about Use2Use, attend a creative workshop, or join us for new research activities? We would love to hear from you!


Anneli Selvefors works as a researcher at RISE Research Institutes of Sweden. Anneli explores how design of products, services, and business models can accelerate the transition to a sustainable and circular future. Primarily, she addresses questions around how businesses can rethink their design processes to enable people to live a sustainable everyday life and facilitate circular consumption and production processes. To support companies to develop sustainable and circular offers, she also explores new design methods and tools that can enable new ways of working.

Contact Anneli:
+46 73 356 0984


Oskar Rexfelt is currently associate Professor at Chalmers University of Technology. His research concerns the relation between humans and technology, more precisely the relation between users and technical solutions. The focus has been on developing, applying and evaluating methods and processes that improve the understanding of this relation, in order to elicit data that are helpful during development work. When developing a product/service, such data would typically include the users’ needs and requirements, as well as the users’ thoughts on concepts or prototypes that are under development. Within this field of user-centered design, Oskar is specialized in user acceptance of more complex solutions, e.g. services & PSS (Product Service Systems).

Contact Oskar:
+46 31 772 3639


Sara Renström works as a researcher at RISE Research Institutes of Sweden. Sara is intrigued by the interplay between people and artefacts – material as well as immaterial artefacts, digital as well as non-digital. With insights into this interplay, artefacts can be designed that better support sustainability in everyday life. Sara has been designing for a more sustainable everyday life in relation to different areas, for example domestic energy and circular economy/consumption.

Contact Sara:
+46 10 228 42 14


Helena Strömberg works as a lecturer and researcher at Chalmers University of Technology. Helena studies the role that design of products and services can play for creating the preconditions for sustainable everyday activities. She applies user-centred design methodology to explore which new demands emerge when products and services should enable new sustainable ways of solving people’s everyday needs, function as a part of sharing schemes or product service systems, or support more resource efficient interaction patterns. Her goal is to find ways of facilitating adoption of sustainable innovations and activities. 

Contact Helena:
+46 31 772 1047


Karin Nilsson is a doctoral student at Chalmers University of Technology. Karin studies preconditions for sustainable consumption, reuse and circular user behaviours. The aim of Karin’s studies is to investigate the reuse potential for unused objects found in Swedish households. Central to Karin’s research is identifying why users choose to store unused objects and finding enablers for recirculating these objects. 

Contact Karin:
+46 31 772 4150